The Reba House was an immersive fan experience celebrating the legendary career of Reba McEntire during 2025 CMA Fest in Nashville. Featuring iconic wardrobe pieces, interactive photo opportunities, exclusive merchandise, and recreations inspired by The Voice and Happy's Place, the activation gave fans a behind-the-scenes look into Reba's world.

 

Bayer Brothers partnered with Reba's team to bring the experience to life through creative development, scenic fabrication, environmental design, installation, and interactive guest experiences.